ACCESS SHOULDN'T HAVE TO WAIT!
- Immersion
- Nov 10, 2020
- 1 min read
It's Not Just Business But It's Personal - Every Experience - Every Channel

Insurers are becoming health plans and providers; providers are becoming insurers; suppliers are becoming disease state managers; hospital going out of business; health care delivery mechanisms are moving to the internet, and anyone is in the business of writing clinical pathways (A.K.A Practice Guidelines).
The rules of the game are changing faster than management structures and information systems can support, payers can understand or track and regulators and legislators can control Wall Street and venture capitalists are making a killing development of cancer care quality guidelines will occur in this very difficult free for all environment.
Where Innovation Focus is Healthcare Engagement Today
As the industry spends more time and energy working to improve healthcare consumer engagement, the need for innovation new ideas, new technology, new strategies become even more important.
Immersion "Health Track Team" list of areas where we see health plans, provider groups, health systems and other healthcare services organizations should focus their innovation efforts at:
Digital wellness, such as wearables and external sensors
Care management, including remote patient monitoring biosensors with coach provider alerts, and more personalized and holistic outreach
Process automation, such as self-service in areas like registration and claims
Care access and convenience, including telehealth, mHealth, connected home (IoT), vice assistants, drones and even robots if necessary
Data-driven personalization, with work in the essential areas of engagement optimization, data sharing and integration, plus the use of artificial intelligence (AI) when needed
Patient activation-population health management, including applying natural language processing, better CRM capabilities, outreach automation, predictive modeling, improved contact strategies and messaging refinement.
Because Everyone's Journey IS Different!
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